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Creekside Estate Winery
Brand Strategy, Identity, Positioning/Copywriting, Tagline Development, Product Naming, Packaging, Photography, Advertising... Creation and re-launch of Creekside Estate Winery's brand image and packaging design, Niagara Peninsula, Ontario.
The textured, principal poster-esque woodtype captures a raw, farming spirit that is inherent to winemaking, but it's vertical application creates a bit of irreverence that is also part of Creekside's innovative winemaking DNA. This vertical treatment also alludes to a notion of quality, and reads easily when placed in a "cellared" position lying on it's side, as well as grabbing important shelf attention at retail.